Research On Online Shopping APP Visual Interface Design Based On User Behavior Levels

With the development of the mobile Internet,online shopping apps have become an indispensable part of people's lives,and if an online shopping app can attract users,the visual interface design of the is particularly important.By combining the characteristics of user behavior levels with gradually improving the effect of visual interface design,it can bring a great interactive experience and visual enjoyment to users,and maximize the satisfaction of user needs.Therefore,research on visual interface design based on user behavior levels is significant for improving visual interface design.The thesis has completed the research on the visual design of online shopping APP interface based on user behavior levels.The main content is divided into four parts.First,the thesis combines the relevant research theories to analyze the user behavior levels and the visual design of the online shopping app interfaces,summarizes the research content of user behavior levels,and lists the typical manifestations of user behavior levels at the mobile interface vision.Setting Pinduoduo app as an example,analyzed the basic elements and principles of interface visual design,and focusing on the impact of user behavior levels on the visual design of online shopping interfaces.optimized the aspects of layout,visual elements,graphics,etc.Finally,based on the research of user behavior levels analysis,a shopping group app for college students is designed,at the same time,all of the completed work is evaluated for usability.The results indicated that the research results of visual interface design based on user behavior levels are effective.The research results can be applied to the visual design of online shopping app interfaces.