The Research Of Inner Mongolia Daily (Mongolian Version) WeChat Public Account

With the widespread popularity of mobile phone networks,more and more people are accustomed to browsing news on the Internet through mobile phones.Today,mobile social has become the mainstream trend,and the We Chat public account has become the social media with the largest number of users in China.We Chat not only changed people's social methods and reading habits,but also brought new challenges to traditional media.To adapt to the development of the times,traditional media has successively opened its official We Chat public account in order to further enhance its own communication and influence,attract and retain the audience.This paper takes the official account of We Chat daily in Inner Mongolia daily as the research object.Inner Mongolia daily(Mongolian version)is the official newspaper of the the Inner Mongolia Autonomous Region Committee of the CPC.The official account of We Chat daily is the official We Chat official account of the Inner Mongolia daily(Mongolian version).The Inner Mongolia daily is the official public address of the Inner Mongolia daily.The official account of We Chat has been developing for nearly 6 years since it was officially opened in May 30,2014.Now there are more than 70 thousand users.This thesis consists of three parts: introduction,body and conclusion.The introduction part explains the reason and significance of the topic,research content,research status and research methods.The text consists of four chapters.The first chapter describes the background,development process and operation of the We Chat public account in Inner Mongolia Daily(Mongolian version).The second chapter analyzes the content source,topic selection and expression form of the We Chat public account of Inner Mongolia Daily(Mongolian version),and summarizes its communication characteristics.The third chapter expounds the basic situation and audience positioning of the We Chat public account of Inner Mongolia Daily(Mongolian version),and analyzes the audience survey in detail.Chapter 4 discusses the shortcomings of the We Chat public account in Inner Mongolia Daily(Mongolian version),and proposes countermeasures and feasibility suggestions based on the problems.The conclusion section summarizes the full text.This article attempts to expand the spread and influence of the We Chat public account in the new media environment by studying the development process and operating status of the We Chat public account in Inner Mongolia Daily(Mongolian version).