Research On Sports Reality TV Show From The Perspective Of Interactive Ritual Chains

In 2015,China won the bid to host the 24 th Winter Olympic Games in 2022.At that time,as the China own a higher economic developing speed and huge amount of national sports demands,but with a low development level of Ice and snow sports and also a elementary cultural atmosphere of Ice and snow sports.In other words,it is a very necessary and urgent to establish a Ice and snow cultural atmosphere and expand a popularization of Ice and snow culture and a fan group of Ice and snow sports.It is worth mentioning.Beijing's successful pursuing for the 24 th Winter Olympics has offered a forward impetus for the China's Ice and snow culture and sports.China has made a lot of innovations in the dissemination of Ice and snow sports and culture.The Ice and snow sports show come into being.After conducting various attempts and dissemination of the reality show on Ice and Snow sports,the breadth and level of the audience has not been expanded,and there is no obvious effect on Ice and Snow sports propagation.The number of people participating in the ice and snow sports has not increased significantly.However,in 2019,the Ice and snow programs of the General Administration of sports and Zhejiang satellite TV opened up a situation,and gained good reputation and a positive effect on Ice and snow sports,which was enjoyed by the audience and made the audience directly understand an Ice and snow sport Ice hockey.Based on the case analysis of the program communication strategy of the sports reality show "Ice Hockey Hero",this paper study on the innovation strategy of the communication of the sports reality show "Ice Hockey Hero" by using the academic theory of interactive ceremony,and probes into the development strategy of the Ice snow sports communication in the new situation.Through case study method,text analysis method and literature research method,through reading the relevant literature and works of sports reality show and ice snow sports culture communication and the related theory of interactive ritual chain,this paper studies the four elements of the program setting and interactive ritual chain of sports reality show "Ice Hockey Hero",analyzes the communication strategy of the program and the selection of interactive platform Choose,and how to create a virtual space for the audience's "co-existence",stimulate the audience's emotion,generate interaction and collective identity,and let the audience have emotional energy.With the promotion of emotional energy and symbolic capital,how can the program transform ritual symbols to promote ice and snow sports culture.Finally,the paper analyzes the results of the interactive ritual chain of the sports reality show "Ice Hockey Hero".Through the good application of the interactive ritualchain,the program has an impact on the audience.Finally,it puts forward some thoughts and suggestions on theoretical application.The analysis and discussion of this paper will also provide some studying experiences for other student learning about suggestion on sports reality show communication studying.To open up a new prospect,and provide suggestion for the dissemination of Ice and snow sports culture,so as to realize the vision of "300 million people on Ice and snow" as soon as possible,and let more people understand the Ice and snow sports culture.