Research On The Communication Phenomenon Of Micro-blog“ Fans Control Review

Micro-blog ‘fans control review' refers to Sina micro-blog,in order to maximize the promotion of their favorite stars,fan groups in the micro-blog comment area purposely and systematically control the content of the comment area.‘fans control review' is a communication method for fan self-organized development.It studies the ‘fans control review' phenomenon,analyzes the causes of this phenomenon and the communication effect of ‘fans control review',and explores whether‘fans control review' can really reach fans.The expected effect of the group,and how this form of communication will affect the microblog information space.‘Fans control review' is a buzzword in the fan circle.With the advent of the traffic era,merchants bundle the commercial value of celebrities with the purchasing power of the fan group.Part of the ability of the fan group determines the resources and future development of the star.The ability of fans includes the purchasing power of fans,that is,the ability of fans to consume the products endorsed by the stars.The higher the sales of fans,the more powerful the star is.It is the form of proof of the commercial value of the star;Ability,fans' enthusiasm for star-related information all determine whether they will willingly become the star's propaganda workforce.‘fans control review' is one of the spontaneous communication methods of fans.This article will use interviews and questionnaires to analyze the reasons behind the formation of ‘fans control review' by examples,analyze the performance of‘fans control review' in different situations,focus on analyzing the communication effect of ‘fans control review',and based on‘fans' The communication effect of ‘Control and Evaluation' reflects and regulates its future development,and puts forward some opinions and personal thinking on this issue.In the process of argumentation,this article selects typical cases of ‘fans control review'among many microblogs in order to make the argument more clear.This article aims to reduce the unnecessary redundant information in micro-blog through the research on the spreading phenomenon of ‘fans control review',purify the micro-blog comment space,so that every user can freely exchange opinions and discuss on micro-blog.