| Targeted poverty alleviation is an important measure related to national economy and people's livelihood in the process of China's social development,and it is a key measure to build a well-off society in an all-round way.How the media use its advantages to help overcome poverty is a question worth pondering.As the representative of the highest party media,the People's Daily shoulders an important responsibility in this regard.In addition,with the new media methods such as the "two micro ends" As it matures,it also plays an increasingly important role in the field of news communication.Through research on the People 's Daily 's “two micro-ends” Targeted poverty alleviation report,it is found that it has “emphasizing official discourse and constructing multiple perspectives” in terms of content;focusing on poverty-stricken areas with a wide geographical distribution;focusing on policy industries and broad client coverage;Focusing on the subject matter of the report,MicroBlog pays more attention to poverty alleviation;the client has a high rate of self-acquisition and the media has the right to speak.In terms of form,it has the characteristics of "dominated by graphic and text reports,with various report forms".In the text of the case,the "two micro ends" of the People's Daily fully demonstrated the advantages of the platform,with "the headline is dominated by real topics,and the forms of expression are diverse;news events range from speed to depth;word selection makes hard topics soft." And other reporting characteristics.In general,the Targeted poverty alleviation report on "two micro ends"advantage of the People's Daily is expressed as "multiple integration of report content;diverse report forms;interesting and flexible report texts;theuser of the report idea is supreme";The report content is homogeneous;the report form is not innovative enough;the report text is modeled." At the same time,"emphasizing the perspective of the people's livelihood and enhancing humanistic care;balancing content selection and strengthening supervision of public opinion;doing good preliminary planning and enhancing innovation;breaking through the solidification model and telling stories of poverty alleviation" are effective optimization paths. |
