Operation Analysis Of JS Culture Media Company's Bus Mobile TV Business

As a branch of digital mobile media,public transport mobile TV emerged in the early21 st century,after nearly 20 years of development,into a platform period.Public transport mobile TV is not only different from the operation and management of traditional TV,but also different from elevator,high-speed rail,in-flight TV and other digital mobile media,but also different from mobile TV,short video APP and other emerging digital mobile media.Facing the new technology conditions of 4K,5G,AI,big data,cloud computing and so on,facing the complex competitive environment and innovative business model,the number of related theoretical research on mobile TV in China is relatively small and lagging behind.Based on the entrepreneurial development experience of JS's public transport mobile TV,this paper makes comprehensive reference to the development strategy and business model of other urban public transport mobile TV,uses quantitative and qualitative combination,literature method and other research methods,and makes comprehensive use of Porter's competitive strategy theory,PEST analysis method,SWOT analysis method,4C marketing theory.The system analyzes in detail the internal and external environment,the status quo of company resources and the competitive structure of the industry,and puts forward the development strategy of JS company from the aspects of diversified management strategy,building strategic alliance,talent leadership strategy,differentiated competition strategy,broadening and extending the industrial chain,media brand building,etc.And the development strategy and business model of the public transport mobile TV industry is of reference.