A "Social Dramatic" Study On Vlogger's Self Presentation

With the rapid development of new mediay,the innovation of information communication technology and the popularization of mobile intelligent terminals,short video that meets the current demand of fragmented content consumption ushered in the outbreak period.As a new form of video,Vlog has gradually entered the horizon of Chinese people.With the support of mobile social platform,Vlog has developed rapidly and produced a number of excellent vloggers.However,with the development of Vlog,the problems of Vlogger self-presentation gradually reveal themselves.So far there have not been many researches on Vlogger as a communicator in academia.This paper analyzes the present situation of Vlogger's self presentation and existing problems,seeks solutions of them so as to provide reference for the healthy development of Vlogs in the future.Based on Goffman's dramaturgical theory and other relevant theories,this paper uses,literature research to sort out the research results of previous scholars in this field,applies case study and comparative research method to observe and analyze the Vlogger's self presentationFirstly,this paper studies the present situation of Vlogger's self presentation.Based on the performance framework of Goffman's dramaturgical theory,this paper analyzes the front and back of the stage in the “performance area” of Vlogger as the “performer”.Through the analysis of the influencing factors of Vlogger,it is found that the development of Vlogger is affected by the needs of the audience and the constraints of social norms.They expect to get self-identity with others,expect to get the realization of the content,they also hope to transmit the values to the public,guide the direction of public opinion,etc.Vlogger also manages the impression of their own self presentation: they will perform idealized performances after self packaging and mysterious performances under new scenes to build their self-image.But in the process of presentation,some some problems have appeared: first,the video contents are very similar,the quality is uneven;second,the excessive "deduction" of life,confusion of showing and real life;third,the hidden social comparison competition in the video contents spread the negtive value orientation.This may result in the audience too immersed in video contents,generating psychological gap between the life of the rich and the inferiority,which is harmful to the development of the entire vlog industry.To solve the above problems,this paper provides some suggestions for the sound development of vlogs: First,the contents of presentation should take the priority,with positive value orientation by properly integrating the positive value of traditional the Chinese culture into the shows.Second,we should take technology as a supplement and constantly improve our own production level.Third,vloggers should focus on public events and spread positive social energy.Fourth,vloggers need to be guided correctly and perform appropriately to create a harmonious social atmosphere.