| In the course of the development of human civilization,Chinese nation has inherited its rich cultural traditions.Against the backdrop of the new era of socialist development,Xi Jinping has proposed a path of development based on “cultural self-confidence” and a variety of innovative ideas.Cultural communication methods to protect the cultural roots,essence,and ideals of socialism with Chinese characteristics and to ensure that the Socialism evolves towards a clearer and more open-ended goal of cultural construction.While the mass media construct the world in people's minds,they also reflect the social environment in which people live from different perspectives.The mainstream media bear the responsibility of guiding the public to a correct understanding of socialist core values and fostering a positive and healthy outlook on the world and attitude to life.Since the variety channel proposed its “national stage” strategy in 2017,CCTV and provincial TV have launched a number of phenomenal cultural variety shows have been optimized and upgraded in terms of selection of program content,interpretation of meaning and choreographic planning.In reality,a number of cultural variety shows spread culture through choreography,storytelling and scene extension.Create a “ritualized” shared activity.This paper examines the cultural variety shows produced by CCTV and provincial TV stations to understand the cultural The motives of the audience of comprehensive arts programs,the media usage tendencies of this audience group,and the evaluation of the content of cultural comprehensive arts programs.This paper analyzes the causal relationship between the social background and scene factors of the audiences and their media use behavior.By combining the theoretical foundations of “use and satisfaction” and “cross-media storytelling”,the current status and development of cultural variety shows in China will be reviewed.The media ecological environment in which it operates.Analysis of the problems in the development of cultural variety shows,which mainly manifest themselves in the concentration of resources in the selection of topics,the lack of vitality in the mode of communication,and the lack of audience orientation.Lack of scene thinking and other aspects.Based on this,it provides reference development strategies for the innovative development direction of cultural variety shows. |
