| In the current era of new media with information explosion,the forms of network variety shows are constantly innovative,and the variety is increasingly rich.Since 2018,observation network variety shows have gradually come into public view and started to develop rapidly With the production and broadcast of a large number of online variety shows about observation,problems such as program homogeneity have gradually been exposed,and the needs of audiences have gradually changed.At this time,workplace observation network variety shows attract the audience’s attention with a brand new perspective of observation,bring the real workplace on the screen,and expand the field of observation network variety.However,the innovation of program perspective alone is not enough to support the long-term and stable development of this type of program.What the audience really needs and wants to watch is also worth studying and discussing.From the perspective of audience,this paper adopts the method of combining questionnaire survey and text analysis to investigate the audience of network variety shows about career observation,and further analyzes the audience’s usage of the shows by combining the use and satisfaction theory and Mc Guire’s audience theory.Describe the characteristics of the audience,analyze the audience’s media contact,dig the audience’s motivation to use the program and evaluate the audience’s satisfaction;Social network diagram is used to carry out co-occurrence and cluster analysis of the audience’s messages,and on this basis,targeted development strategies are provided for career observation network variety shows.The research found that the audience’s demand for programs presents the characteristics of hierarchy and difference.The audience mainly pays attention to the program positioning and content,but also has emotional and social needs.However,the phenomenon of excessive exaltation and excessive human intervention in the program itself also affects the satisfaction of audience needs.Therefore,this also puts forward higher requirements for workplace observation network variety shows,which should improve and optimize the shortcomings on the basis of maintaining the existing advantages to attract more potential audiences,so as to promote the continuous development of workplace observation network variety shows. |
