Research On Advertisement Placement Strategy Based On Short Video

The era of new media promotes the vigorous development of the advertising industry.The combination of advertising and new media is deepening.The audience 's channels for receiving advertising information have added new channels such as webcasts and short videos.All kinds of short video platforms came into being with the help of new media technology.With intuitive browsing and convenient operation methods,it empowers talented creators with technology and creates a platform to show themselves.In the constant output of excellent content and the continuous emergence of hot IP,short video,as an emerging product in the new media era,has ushered in vigorous development following the progress of new media technology,creating huge commercial value for society.Faced with rising advertising costs on traditional media platforms,advertisers,mainly small and medium-sized advertisers,are facing huge cost pressures.In order to balance advertising investment and marketing revenue,many advertisers have set their sights on a low-cost and popular short video platform,and carry out commercial promotion through advertising placement.Therefore,the placement of advertisements using short video as the medium has become a popular marketing method,and its use in advertisement communication has become more and more widespread.However,in the process of advertising placement and short video communication,not all practitioners can achieve the desired results.Through the analysis and observation of the current situation of the short video industry,there are still shortcomings in short video advertising placement,such as excessive placement,lack of innovation,and lack of pricing models,which exposes the lack of internal industry self-discipline and external supervision.On this basis,it is of great practical significance to strengthen the strategic research on the placement of short video ads.This article takes short video-based advertising placement as the research object.Through analyzing the composition and usage habits of major mainstream short video platforms and categorizing and restoring existing short video marketing cases,it explores effective ways and means of advertising placement for advertising.The party,the platform and the content side put forward effective feasibility improvement suggestions to promote the healthy and orderly development of advertising placement in the field of short video.Through this topic research,on the one hand,it can promote the continuous optimization ofadvertising placement,on the other hand,it can help advertisers,platforms,and content parties form a mutually beneficial and mutually beneficial cooperative relationship.