Research On Short Video Marketing Strategies Of Children's Libraries In My Countr

Currently,with the continuous development and role of new media,China’s children’s library industry is gradually changing its development concepts.The intervention of new technologies and short video platforms has provided new technical support and marketing channels for children’s library marketing.Children’s libraries not only fully play their basic functions,but also include marketing work within the development plan.Exploring the connotation and characteristics of short video marketing in children’s libraries,specifically analyzing the problems in short video marketing in children’s libraries in China,is conducive to proposing corresponding solutions and strategies,so as to serve the readers of children’s libraries at a higher level.Based on classic theories of marketing and information science,this article preliminarily constructs a short video marketing model for children’s libraries,analyzes the degree of influence of various influencing factors under the model,and proposes improvement strategies for short video marketing of domestic children’s libraries based on the current marketing situation and empirical analysis results of children’s libraries on various short video platforms.Firstly,the literature research method was used to explore the current research status of short video marketing in children’s libraries both domestically and internationally;Secondly,based on the network survey method,summarize the account operation information and work content of the children’s library short video platform;Once again,based on questionnaire survey and empirical analysis,it was found that the specific factors affecting the marketing of short videos in children’s libraries in China are feedback effects,information resources,user profiles,and promotion management;Finally,based on the current marketing situation and empirical analysis results of children’s libraries on various short video platforms,strategies for short video marketing in domestic children’s libraries are proposed,which include increasing the construction of electronic information resources,forming a professional short video marketing team,analyzing user profiles,emphasizing user expectations,improving the quality of work content,increasing publicity efforts,paying attention to parental feedback,and improving the evaluation system.