| In the whole process of M & A,the most important step is to evaluate the value of the target enterprise,If the evaluation is not reasonable,it will not only affect the price of the M & a transaction and the interests of both parties,but also affect the future development of the enterprise after the completion of the M & a transaction.With the continuous growth of various non-traditional industries such as online games,film and television media,mergers and acquisitions in the Internet game industry are also increasing.However,compared with traditional enterprises,the evaluation of Internet game enterprise value has great particularity.This paper uses a variety of analysis methods.After briefly introducing the definition of enterprise value assessment and several methods of value assessment,this paper summarizes the valuation of Chinese media's acquisition of smart star.This paper analyzes the valuation process of the target enterprise,such as the selection of valuation methods and parameters.Study the problems in the process of value evaluation of smart star,an Internet game company,If it is difficult to determine the value of the intangible assets of the enterprise,the capital expenditure and operating expenditure are mixed,the operating record of the market is short,and the future growth can not be expected,then targeted suggestions can be drawn.In this paper,several evaluation methods are used to evaluate the value of Internet game enterprises.The point of this paper is that compared with other evaluation methods,the FCFE model is more suitable for the evaluation of Internet game enterprises.In the specific application,we should pay attention to some key points,so as to make the valuation results more reasonable and scientific.For example,before the evaluation,we should fully understand the situation of the evaluated enterprise,the development of the industry,and also pay attention to some key points in the use of methods. |
