Research And Practice On Cultural And Creative Product Design Of Shanghai Shikumen Museum

In recent years,China has issued a number of policies related to the cultural industry,which has clarified the important position and development direction of the museum cultural industry in China's cultural industry and effectively promoted the development of museum cultural and creative commodities.China's museum cultural and creative industry started late and is still in the exploration stage.However,from the perspective of the development trend of world museums and the development situation of China's cultural industry,China's museum cultural and creative industry has great development potential and space,and enjoys a good development momentum.From 2018 to 2019,museum cultural and creative products have begun to change from scale and quantity to quality and efficiency.By studying the cultural history and cultural relics of the museum itself,and studying the living habits and lifestyles of Chinese people over thousands of years,the number of cultural and creative products subject to research and development and intelligent research and development of cultural and creative products have been increasing.The share of cultural and creative products in GDP,the contribution of tax revenue and the employment rate of the population have all increased.The development of cultural and creative industries by museums has become a new landmark for a region or even a country to attract cultural attention and economic growth,which not only boosts economic growth,but also enhances the soft power of museums and the whole country's culture.In view of the historical background of museum cultural and creative industry,this paper takes "Shanghai Shikumen Museum" as the research object,through field visits and data collection,introduces the culture of Shanghai Shikumen Museum and systematically analyzes the design process of developing cultural and creative products,so as to consolidate the generation of design theory in practice.First of all,focusing on the keywords of "museum" and "cultural and creative products",starting from the literature,the background and significance of the research object are explained,and the research contents and methods are expounded.Then analyze the current situation and market research analysis to explore its advantages and influence.Secondly,the design idea and practice process of cultural and creative products are expounded.This paper attempts to provide references for the design and development of cultural and creative products in other museums in China and to have an in-depth understanding of the old objects and regional culture displayed in Shanghai Shikumen Museum,so as to create cultural and creative products belonging to Shikumen Museum by combining the regional culture of Shanghai with the design of cultural and creative products and integrating the characteristics of the old objects.By means of illustration,this work presents the old objects,living customs and architectural features of Shikumen Museum in cultural and creative products.It makes cultural and creative products have the core culture,and reflects the unique culture and story behind cultural and creative products.Through cultural and creative products,make consumers feel the value of art and the characteristics of art appreciation.So as to bring the audience a pleasant feeling,at the same time,arouse people's life interest and value experience,so that cultural and creative products and people,and life communication.