Research And Practice Of Cultural And Creative Product Design Of Henan Museum From The Perspective Of New Cultural And Creative

With the continuous rise of China’s economic level,the national demand for spiritual culture has increased sharply.Looking at the domestic museum cultural and creative product market,it is in a bottleneck period of serious product homogeneity,ignoring the needs of the experience dimension,and lacking cultural connotations.With the development of Internet technology and the proposal of the concept of "new cultural and creative",new development ideas and opportunities have been brought to the museum cultural and creative industry.As the first batch of national first-class museums,the Henan Museum has extremely high value in its collection of cultural relics and historical culture,but its cultural and creative product design and development ideas are slightly backward.How to grasp the design and development of cultural and creative products of Henan Museum in the era of "new cultural and creative",promote its own value,and realize the wider and more vivid dissemination and inheritance of its traditional culture has become the focus of this research.This paper takes "museum cultural and creative products" as the research carrier,"new cultural and creative" as the research concept,and "Henan Museum" as the research object.First of all,it starts from three aspects: investigation and reflection on the current situation of cultural creativity in domestic museums,the connotation of the concept of "new cultural creativity" and its impact on museum cultural creativity,the collection resources of Henan Museum and the current situation of cultural creativity,and conducts a comprehensive and in-depth research and analysis.Secondly,taking the related theories of design and user experience design as a reference,it proposes three design opportunities: establishing a distinctive cultural orientation,a "user-centered" digital development model,awakening humanistic feelings and promoting cultural inheritance,and constructing a more System design strategy.Finally,the design practice is carried out from the three dimensions of being suitable for the time,suitable for things,and suitable for people,hoping to establish a reference for the development of cultural and creative products of Henan Museum and more domestic museums.