The Research On LED Lighting Product Strategy Of Honyar Company

The technology change from the traditional lighting to LED lighting is driving the whole lighting industry transformation.This transformation brings an almost infinite daydream space for most of enterprises in the line of lighting industry.It gives new opportunity to catch up with mature enterprise to many rising stars.On the other hand,the opportunities and risks in this industry were fully enlarged in this period.Specific to the fractionized LED lighting industry,with various problems gradually appearing,it is badly in need of a number of outstanding enterprises which have strategic thinking.This article is from the research of Honyar Company,help Honyar Company seize the opportunity of rapid development of LED lighting,accelerate the development of LED lighting,complete the transformation of industrial upgrading,and build the core-competitiveness of the enterprise on these bases.This research includes two aspects:1.From the internal and external environment analysis and based on the diamond model framework,make systematic design for HONYAR's development strategy.2.According to the internal and external environment analysis and strategic design conclusion,put forward to the building and promotion path of HONYAR'S core-competitiveness.In view of above two aspects,the research is from five dimensions including the field,mode,differentiation,development order,and economic logic.It makes clear of the development strategy thought,and points out the future direction of Honyar's core-competitiveness,"To solve the intelligent lighting control technology based on the scheme".The analysis suggests that focused differentiation Strategy is an inevitable choice.Focused on Marketing differentiation;Research&Development differentiation and Service differentiation.This research finally puts forward to some specific suggestions for Honyar's LED function strategy according to the preceding discussion.