A Research Of Intelligent Lighting Product Development Strategy For L Company

In the past few decades since the invention of white lighting LED,an epoch-making revolution has taken place in lighting field.It makes the artificial light source convert from fluorescent and halogen lamp to LED era with various innovative applications.LED industry has become a red sea under the fierce competition both domestic and overseas which lead a great change in competition pattern.Former international lighting companies which unable to parry the advantages of domestic low-cost production supply chain have transformed or withdrawn from the competition.In the industry oligarchy era,LED enterprises have two main development modes.One is to expand the industrial scale,utilize resource integration to achieve the competitive advantage of scale and low cost;the other is to expand new niche market and take the differentiated development path.This thesis takes L lighting company as research object,Firstly,it introduces the background,significance,methods and framework of the research;secondly,it points out the theoretical basis of the research,and summarizes the research and application status of strategic management theory at home and abroad;then it expounds the general situation and current situation of L lighting company,and points out the main problems of L lighting company;it divides the macro environment of L lighting company with PEST tool,use "Porter Five Forces Model" and SWOT competitive analysis tools to analyze the competitive environment of L lighting company,demonstrate the advantages,disadvantages,opportunities and threats of L lighting company's product development strategy from multiple perspectives;finally,on the basis of above analysis,put forward that L lighting company should speed up the layout of LED intelligent lighting business,provide differentiated products,and establish the company's leading position in this field.According to the research,L lighting company should adopt the product differentiation competition strategy based on technological innovation,and formulate corresponding safeguard measures to realize the effective implementation of the strategy.This thesis discusses the differentiation strategy of LED intelligent lighting products,the strategy of business and the marketing of differentiated products.This thesis puts forward the corresponding measures of establishing the strategic control system,shaping the development concept and adjusting the structure,optimizing human resources and management,and raising funds,etc.,so as to provide organizational guarantee,talent guarantee and fund guarantee for the implementation of the strategy.