Research On The Credit Cards Marketing Strategy Of PA Bank

From China's current development situation,the national economy gained rapid development,the income level of the masses has been gradually improving,based on the overall environment of increasingly improved credit card accepted,the domestic credit card market as a whole has stepped into a period of rapid development.The domestic credit card market has great potential,but also can achieve a higher profit rate,compared with other types of financial products,credit card's profit contribution rate usually can be 2 times more than commercial banks and other business profit rate.In this thesis,the research methods and analysis strategy,is the application of marketing theory in the credit card marketing areas of the business,with the help of related marketing strategy related marketing theory to grasp the essence and the discussion of credit card,can improve the operation effect of PA bank and the ability of market competition to a great extent,so it is of great theoretical and practical significance to commercial bank credit card marketing.This paper systematically describes the current situation of the domestic and foreign research credit card marketing management field and related marketing management theory,on this basis,the PA bank as a case study in this paper,by means of analysis PA banks on credit cards in the current marketing situation,points out the main problems of the line in this area,and puts forward some marketing countermeasures of the bank should choose the credit card marketing strategy and can be used:to correctly understand and grasp the relevant national laws,regulations and policies,in the light of actual situation of the bank,the credit card marketing strategy and products as a priority among priorities of the marketing strategy,in order to better grasp the credit card market opportunities;try to deal with the current in the credit card issues related to marketing,improve the PA bank in the credit card market share of the market,enhance the level of profitability and sales promotion,in order to find the bank in the credit card marketing business level of the Road,to provide effective guidance for the realization of sustained,healthy,rapid development.