The Research On The Development Strategy Of Agricultural Bank Of China Jinan Branch Network

Outlets is the basic unit of commercial banks to participate in market competition,but also banks to provide customers with sales and service of the main channel.So say you want to promote business development bank,the first thing to do is to enhance the level of development of each business outlets.It is also based on this,the Agricultural Bank of China Jinan branch network to put forward the comprehensive development of the concept.The first and most direct contact with the customer to the branch network,the bank's business philosophy,management ability,innovation means are required by a bank outlets to convey to the customer.Therefore,banks want to quickly capture the market,to improve its competitiveness and influence in the region,we must innovate the traditional outlets of features to attract customers,enhance network radiation region,to improve performance,so as to effectively achieve the strategic objectives of commercial banks.Jinan Branch of Agricultural Bank of China outlets there is a problem in that there is no clear mechanism for staff training,service awareness is not strong,still need to optimize business processes,channel construction,publicity is not enough,network layout is unreasonable,less competitive,not yet part of the network functions perfect.After a comprehensive analysis of the advantages in the Agricultural Bank of China Jinan branch outlets external environment as well as the Agricultural Bank of China Jinan branch outlets,weaknesses,opportunities and threats,against the current Agricultural Bank of China Jinan branch outlets develop the existing problems,based on the current internal and external environment,Jinan branch of Agricultural Bank of proposed outlets should be selected as a growth-oriented strategy overall strategic plan.Proposed product differentiation strategy around business differentiation,customer service differentiation,differentiation operational processes,strategic customer management functions differentiated business strategy and human resources strategy,service marketing strategy,culture strategy.Finally,the implementation of safeguards Jinan Branch of Agricultural Bank of China outlets development strategy.Proposed the establishment of a strategic implementation team,establish a lateral reference benchmark,sustainability recommend implementation of the strategy in the implementation of the strategy.It proposed system security,organizational security,technical support,risk control and other security safeguards recommended strategy implementation.