The Research On The Development Strategy Of The Jinan Branch Of A Bank

With the development of China's reform and opening-up,exchange rate reform,market-oriented interest rate reform and the deepening reform of central enterprises and state-owned enterprises,the increasingly stringent financial regulation,at the same time,the introduction of foreign banks and the information technology development led to the new financial model and financial disintermediation and so on.Those factors have brought different degrees of influence of China's banking industry.Foreign banks to enter the industry to bring external competitive pressures or the information technology to spawn a new financial model,cross-border financial organizations to bring cross-industry competition pressure.Interest rate market pressure brought the industry operating environment pressure and stress regulate pressure,the banking industry should continue to sum up the difficulties that encountered in the past operations,and combined with the current development of current affairs,to formulate and adjustment of strategic direction timely.In this case,the study of the bank's development strategy is an important issue that related to the survival of banks.This paper regard the Jinan branch of A bank as the research object,Using method of PEST analysis the macroeconomic environment and the competitive environment of the industry of the Jinan branch of A bank.Through SWOT analysis we got the advantages and disadvantages of the internal situation of the Jinan branch of A bank,and also know the opportunities and challenges in the external situation,that provide the basis theoretical for formulate the development strategy.According the PEST and SOWT analysis of the Jinan branch of A bank,For Satisfy Head office requirements that is "transformation development,cross-border development,and innovation development",as well as around The 13 th Five-year Plan of Jinan city.This study draws the seven development strategies of the Jinan branch of A bank.Around the seven development strategies we propose the specific implementation measures and safeguard measures that will help the Jinan branch of A bank put forward specific feasible programs and safeguards to implementation development strategy.