The Value Analysis Of Insurance Value Added Service Marketing

As of the end of 2016,the total premium of China's insurance industry to break through 3 trillion and 100 billion yuan,the overall increase in the size of the industry,the development potential is huge.The whole industry actively explore the service mode and concept from product centric to customer demand as the center,service forms and methods are also gradually innovation.Value added services are beyond the service of their own services,in the logistics,communications and other industries as well as the financial industry has been widely used,and has achieved remarkable results.Insurance and value-added services in recent years,although the development and promotion,but the scale and the system is not clear,and there is little research,it is through the perspective of marketing,analysis of the relationship between insurance and value-added services to the customer loyalty from the perspective of customer relationship management,and analyzes the marketing value,and finally conclusion the proposed policy analysis.This paper mainly consists of six departments,research background and significance,research methods and structure as the main part of introduction;the second part is the literature review at home and abroad,to the enlightenment and guidance of the significance of this study;the third part is the theoretical research part,through combing and refining the theory,logical thinking,clear the is particularly important;while the fourth and the fifth sector is the key content of this paper,through case studies on three kinds of value-added services form in our country analysis,combining marketing theories of marketing value analysis,and draw the final conclusion;the last part of the policy recommendations put forward,innovation and value-added services,the use of Internet technology and re insurance the value chain and finally construct the insurance ecosystem ultimate vision and achievements.