Discussion Of Chaohu City Rural Tourism Brand

With the rapid economic development and people's awareness of tourism,tourism has maintained a rapid development momentum.The rapid development of the situation of tourism,increase tourism consumers of tourism products demand and rich pastoral style,full of local flavor of rural tourism to meet the needs of consumers for leisure,and by the public consumers and blitz.Rural tourism as the tourism industry a new growth point has been booming in the country,the consumer market demand with the development of rural tourism and slowly changing,the market competition has started to increase,in this situation,the construction of regional brand gradually began to be raised to a strategic height,popular.By reading a lot of relevant literature,this paper studies and explores the brand construction of rural tourism in Chaohu on the basis of learning and drawing on the experience of brand building of rural tourism in related areas.The full text reads as follows:The first chapter analyzes the research background and related research at home and abroad,and describes the research point,research methods and ideas of this paper.The second chapter introduces the related concepts of rural tourism and the theoretical basis of this study,and expounds the definition of rural tourism,brand,brand building and sustainable development theory.The third chapter introduces the content of rural tourism brand construction system.Through the study of relevant brand building knowledge,this article confirms the four aspects of brand construction,which are brand positioning,brand building and identification,brand communication and brand management.The fourth chapter,the fifth chapter,the sixth chapter and the seventh chapter separately from the brand positioning,brand recognition,brand communication and brand management,analyses the current development situation,the current Chaohu rural tourism in the four aspects of the problem,then puts forward development suggestions and strategies.The eighth chapter is the summary and outlook of this research,and expounds the advantages and disadvantages.