| With the rapid development of sports industry and the mature of tourismmarket, the combination of them---“Sports Tourism” is meeting the great opportunityfor developing. All around the country has gradually taken sports tourism into theplanning of sports and tourism industry development, and they focus on buildingdistinctive features of their own sports industry. Tourism around Chaohu area hasgood foundation and rich tourist resources, rational exploit will be good to enhancethe tourist resources tastes、improve the efficiency of sports tourism,、promote sportsindustry development as well as the relative industrial economy in this area, perfectthe sports tourism correlation theory and practice research.Under this background, this essay uses the approach of literature survey, toanalyze the relative research theory,and thus form the theoretical basis. In addition,research approaches of expert interview、on--spot investigation and questionnairesurvey has been used to analyze the current situation of Chaohu tourist resources;moreover, by using SWOT method, it inquires into the sports tourism internal andexternal factors. The study also found that not only the exploit of Chaohu sportstourism has rich resources and different types, huge potential market, but also it hasweakness, such as dispersive tourist resources、average taste、lack of professionaltalents、backward economic management、short of promotion、weak infrastructure andso on. In the meantime, it faces the great chances of good macro-environment、strongcapability of propaganda、superior geographical position and the challenges ofbackward economic strength、single source of exploiting funds、intense competitionfrom same industry.Combination the reality of Chaohu sports tourism industry, this essay laterprovides the individualized counter measure、 principles and mode choosing inregional sports tourism’s resources exploitation. Moreover, it provides basicdevelopment conception in spatial distribution and product design. |
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