Input And Pricing Decision Models In The Dual-channel Supply Chain Under Random Yield

Considering the uncertainty of output is a real problem for many manufacturing enterprises,which have opened online sales channel,the paper firstly designs three different output distribution situations in the centralized decision-making and decentralized decision making profit function mathematical model under the condition of the output rate is a random variable.After solving the optimal ordering strategy of the supply chain analysis and the optimal production strategy,this paper finds that giving priority to the physical channel is the best strategy;also this paper finds that the supply chain channel output distribution conflict is coordinated by using the wholesale price discount and output risk sharing contract.Secondly,the research consider the problem of input decision of dual-channel supply chain in an environment of uncertain demand on the basis of the previous chapter.Similarly,after solving the optimal input strategy under the centralized and decentralized decision,this paper finds that the output under decentralized decision is always less than the centralized decision,so this paper designs a punishment contract for shortage and an option contract to coordinate the dual-channel supply chain.Also this paper finds that those contracts can not only coordinate the conflicts,but also increase the manufacturer's production enthusiasm.Finally,the research consider the influence of consumer preferences based on consumer utility theory,then solve the dual-channel supply chain members' optimal pricing strategy in random yield environment.And the study shows that when online channel preference factor is within a certain range,the retailers will maintain their pricing strategy the same.On the contrary,when online channel preference factor exceed a certain degree,the retailers need to change their pricing strategy in order to avoid loss.I hope the conclusion of this paper is able to provide helpful theoretical guidance and method to the effective operation of the dual-channel supply chain.