Development Strategic Research For Xi'an HT Advertising Company

Advertising industry is a highly environment-dependent industries,the advertising company's development depends on the environment in which the macro environment and industry.Due to geographical west,the level of overall development of Xi'an advertising company needs to be improved,the lack of core competitiveness restricted part of the advertising companies.Xi'an HT Advertising Co.,Ltd.is a typical SME Xi'an advertising company,after years of development,enterprises are facing new development issues,in the face of information technology and consumer updates faster maturing status,companies need to identify the direction,develop practical development strategy,promoting the formation of the core competitiveness.To develop the company's development strategy is long-term strategy development of the company,it is the weapon itself form the core competitiveness.Excellent development strategy can make more efficient internal management and efficient internal management will guide enterprises to standardize operations,emphasis on quality and efficiency,the constant pursuit of innovation and brand value,and ultimately become the leading force in the region or industry,established companies in the industry The strong position.Thus,Xi'an HT advertising companies to achieve long-term development,the development of the company's development strategy is a critical first step.By reading a lot of domestic and international strategic management literature,clarify the status quo of strategic management research and development at home and abroad,combined with the research background,pointing to research the meaning and purpose of this paper describes the research related to the content and methods outlined strategy management theory,combined with the company's advertising and Xi'an HT use PEST analysis tools,Porter "Five Forces" analysis model to analyze the company's external macro-environment and industry environment,using SWOT analysis tool for a detailed discussion of opportunities and challenges outside the enterprise,internal strengths and weaknesses.To enhance the company's core competencies as a starting point for the development of enterprises to re-develop strategies that take different development path strategy,combined with the brand strategy and strategic alliances.In order to ensure the smooth implementation of the strategy,implementation of the strategy proposed in this paper proposal and the advice from the organizational structure level,marketing level,the level of human resources and corporate culture level.This paper studies HT Xi'an advertising company's development strategy,Xi'an HT advertising strategy formulation provides a feasible scheme to enrich the strategic management theory in the advertising industry,to enrich the strategic case studies for small and medium enterprises in the Midwest,hoping to provide practical help for business and long-term development of HT company can also provide useful lessons for similar advertising company Xi'an HT development of SMEs.