Research On The Interaction In Network Video Advertisement

As a unique attribute of the media platform of the Internet age,it is also a peculiar attribute of online video advertisement.As technology advances,cheap mobile device,video site has entered a state of rapid development,each video platform has accumulated a lot of users.However,the development of video sites in the same time there are many interactive areas,which allows advertisers and the audience between the effective communication and interaction challenges.Faced with such a problem,we should start with the age where online video ads are located,and divide the process of interactive evolution and development in online video ads into three phases: "informing triggering,emotion triggering and stimulating action" Swell's 5W model analyzes the link between online video advertising and interactivity to recognize that interactivity provides timely feedback to advertisers about the reach of advertisers and reduces the cost of advertising waste.Interactivity To the audience,Can make the audience from the recipient into a communicator,to complete the identity conversion;Interaction for the advertising content,advertising content and form can be innovative,to promote more entertaining advertising content;Interactivity for the Internet era media platform,making Advertising on the media platform is not just a simple advertisement,but a combination of advertisement and video content,more focusing on the enhancement of content value.The interactive effect is based on the unique interaction effect index,which makes advertisement delivery more accurate.These five aspects are also the best embodiment of the necessity of interaction of online video ads.In addition,interactivity is reflected in the basic form of online video advertising.In the analysis of the basic form of online video advertising,we can find that the three realistic contacts of technology,advertisers and audiences are the main reasons for making online video ads interactive.There are still some problems in the development of interactive use of online video ads and have aroused the audience's dislike.According to the questionnaire survey on the interaction effect of online video ads,a series of coping strategies are put forward.