Study On Optimization Strategy Of Network Video Advertising Effect

Internet video industry is currently in the continuous technical innovation,content of subversion and industry integration background. Advertising as thesignificant profitable way of Internet video industry, its effect needs furtheroptimization.This paper advocates that the optimization of advertising strategies canpromote the network video advertising effects, based on the study of domesticand international related books, documents, reports and accumulation，reflection in the practice. Besides, this paper puts forward an optimizationstrategy of practical network video advertising communication effect, afterstudying the key factors affecting the network video advertising effect and therelated communication theories. The study offers a way out of the past study,begins with the practical optimization strategy, provides direction for networkvideo advertising, and provides a theoretical guidance and reference for theactual operation of network video advertising industry.Following the discovery problem, analysis problem, solve the problem ofpath, this paper is divided into five parts: first, introduction, based on thetheoretical study and practice need, explain why study this issue and why useoptimization strategy to study, get a conclusion: from the perspective ofstrategy of how to enhance the effect of advertising will be the unique, creative,necessary research direction. Second, clarify the network video advertisingdevelopment present situation and effect problems. Third, analysis the mainfactors influencing the effect of network video advertising is the audience andmedia content. Forth part, as well as the main body of this paper, put forwardthe detailed optimization strategy for network video advertising communicationeffect. The last part is some thinking and suggestions.