The Research On Development Strategy For ShanDong Rural Credit Cooperatives

In recent years,along with our national economy enters the new normal,the state vigorously promotes the supply-side structural reform,macroeconomic transformation and upgrading of industrial structure still has a long cycle.Due to the factors of macroeconomic downturn and the poor performance of real economy,the expansion rate of banking assets scale has slowed down slightly,and the pressure of the asset quality has increased gradually.Prosperity of Internet finance has accelerated the financial disintermediation process and intensified cross-industry competition.The banking regulation has also entered the unprecedented strict regulatory period,and the banking business pressure has greatly increased.But at the same time,the present macroeconomic showed the trend of stabilization and recovery in 2017.The state vigorously promotes rural revitalization strategy,and financial technology boosters banking innovation and reform.Shandong province strongly pushes forward the construction of the old and the new kinetic energy conversion and comprehensive experimental zone,which has brought plenty of opportunities for the development of Shandong Rural Credit Cooperatives.Shandong Rural Credit Cooperatives has grown up greatly after more than 60 years of development,with significant enhancement of operation and management ability,profitability and ability to resist risks.But in the new period of economic development,the development model of using interest margin as the main source of profits and viewing loan scale expansion as the main business is faced with severe challenges,including harder scale expansion,big non-performing loans rebound pressure,and slow growth of net profit.The traditional profit model is unsustainable,thus Shandong Rural Credit Cooperatives has an urgent need to find out the correct development orientation,to select proper development strategy,to enhance the core competitiveness,maintain stable profit growth and achieve sustainable development.According to the above analysis,this paper comprehensively uses various strategic management tools,analyzes the external environment and internal environment for the development of Shandong Rural Credit Cooperatives,extracts the key internal and external factors related to the development,carries out qualitative and quantitative analysis of the key factors and alternative strategies,and thus 'elaborates the strategic choice.In fthis paper,the study has found that Shandong Rural Credit Cooperatives should fully grasp the external development opportunities and play their own advantages to overcome their own weakness,to solve problems in development,and adopt the combination strategy of SO(extended growth strategy)and ST(market development strategy).It also should insist on the market positioning strategy of facing three rural issues,facing the community,facing the small and medium-sized enterprises,facing the county economy,coordinate scale,efficiency and quality,respond positively to the national rural revitalization strategy and intensify efforts to serve the real economy and three rural issues.Furthermore,Shandong Rural Credit Cooperatives should vigorously innovate business model and product services,steadily improve the core competitiveness to prevent and defuse risks and sustainable development capabilities.On the basis of strategic planning,in order to ensure the effective implementation of development strategy,Shandong Rural Credit Cooperatives has formulated the strategy implementation plan from six different aspects,such as deepening reform,enhancing the level of serving the real economy and three rural issues,speeding up innovation,enhancing the level of financial management ability,improving the ability to prevent and control risks,and strengthening the construction of talent team.