| With the acceleration of the world economic integration process and the rapid development of financial innovation,in today's economic system,the financial industry plays an important role in promoting or restricting the sustainable development of the economy.Since 2005,China's economy has officially entered a new normal,and the existence environment of commercial Banks is undergoing complex and drastic changes.Since then,with the help of various factors at home and abroad,commercial Banks in China,especially joint-stock commercial Banks,have begun to explore ways to improve their competitiveness.This paper is mainly based on the building of competitiveness evaluation system,hopes that enter the "new normal" economy,ZS commercial bank development course of study,reveal the same stock background operation mode of promoting growth of commercial Banks competitiveness model,the view to guide domestic joint-stock commercial Banks in the economy of the new normal market environment to adjust the business development direction,with the purpose of optimizing the allocation of resources,improve and improve competitiveness,promote the sustainable development.In the process of writing,the article strictly follow the basic principle of the theory to guide practice,according to the logic of deductive reasoning,at the same time the calculation norms and empirical analysis,comparison and comprehensive analysis and the research method of qualitative and quantitative analysis of the economic market environment change under the new normal for ZS the influence of the current situation of the development of commercial Banks,further put forward the urgency of its competitiveness and starting from the factors of influence the competitiveness of commercial Banks in China,with ZS commercial bank as an example using the theory of the empirical analysis of the factors of influence on each inspection visit,to ZS put forward specific measures to improve the competitiveness of commercial Banks and suggestion. |
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