Study Of The Transformation Of China's Profit Model Of Commercial Bank Under The New Economy Normal

The financial crisis of 2008 has brought unprecedented macroeconomic impact to the world, the global economy has entered a downward trajectory, China's economy was inevitably affected under the environment of global economic integration.In addition to many years of traditional extensive economic growth model evils, China's GDP has began to bid farewell to the average annual growth of 10% and enter the "perturbed" growth range from 2010 years.In view of the new economic situation, Xi Jinping put forward a "new normal economy," his new concept in 2014,pointed out that China's economy is moving into a downward economic growth,economy is restructuring and upgrading as well as the economic growth from inside-driving other than outside-driving.In this process,along with the accelerating of interest rate market-oriented reforms,the establishment of multi-level capital market system and the impact of Internet finance, the profit model of China's commercial banks based on the traditional interest margin is no longer sustainable. Therefore,under the new normal economic background, it is imminent to explore commercial bank's new way to ensure the stability and sustainability of commercial banks profitable revenue.In this paper, in view of the new challenges faced by commercial banks, on the basis of a comprehensive analysis of existing commercial bank income structure and profit model,we make the non-interest income as a breakthrough, through commercial banks and non-interest income correlation of safety, liquidity, profitability and other performance indicators, provide ideas and suggestions for the restructuring and development of China's commercial banks. In the empirical part, we selected the date of all 16 listed banks from 2004-2014 years and introducing some indicators such as non-performing loan ratio, net profit growth, bank's internal capital adequacy ratio and other performance indicators such as GDP growth,establish the performance indicator system constructed of non-interest income and other indicators related to the commercial bank's "three characteristics",then provide the suggestions on basis of the theory and empirical analysis.The theory conclusion of this paper is that the current China's commercial banks profit model is too simple, traditional profit mainly from interest income business, the revenue-generating function of non interest is severely neglected. The empiricalconclusion is that non-interest income was negatively correlated with China's GDP growth, the rate of bad loans and the net interest margin but has a positive correlation with the net profit growth and the size and staff of bank. Based on the above, this paper provide policy recommendations for the restructuring and development of China's commercial banks profit model from five aspects such as optimizing the loan structure,improve the proportion of non-interest business,improve product research mechanism, strengthen cost control and regular the personnel system.