Financial Statements Analysis Of Robam Based On Harvard Analysis Framework

The kitchen appliances industry is the fastest growing and most profitable in appliances industry.Recent years,the kitchen appliances industry has kept a steady and rapid growth.Its retail sales in 2016 reached 874 billion,increased by 14%,the growth rate increased by 3.4%.Its average profit rate is up to about 30%,and other appliances industry average profit rate is only 90%of it.The main brands include Robam,FOTILE,Sacon,Vatti,SIEMENS,Vanward ect.Robam is the top brand in the domestic market,which focus on this for 38 years.Robam has achieved the best annual sales performance for 19 years.So this article chooses Robam as the research object.By using the Harvard analysis framework,firstly this article summarizes the research background,content,significance and framework;secondly it elaborates the theory and framework of the Harvard analysis;then it analyzes the strategy of Robam with the industry development status;then based on Robam 2012-2016 financial data,it analyzes its accounting policies and financial ratios,which by comparing with other competitors;finally,with the latest development of Robam and industry trends,it summarizes the risks faced by the company in the future and offers some suggestions.From this article,we can know there are three risks in the future development of the kitchen appliances industry.It is the market fluctuation of the real estate,the rising paices of raw material and serious market competition.Robam faces the problems of slowing sales growth,profit rate stopping increase,inefficient management of funds and assets.The article offers the suggestions of distribution channel expanding,online business expanding,overseas markets development,sharing the cost with the suppliers,controlling the expenses,improving the competitive power of the products,improving the management efficiency of the company.