The Research Of Tourism Economy Of Dadeng On The Perspective Of Free Trade Zone

With the institution and improvement of China(Fujian)Pilot Free Trade Zone,comes more and more funds and resources invested in Western Taiwan Straits Economic Zone.As a result,the Dadeng Taiwan small commodity trading market(Dadeng Town),which used to be the only market dealing small trade with Taiwan in Chinese mainland,faces significant challenges while the barrier to cross-strait trade has been removing constantly.Considering Dadeng Town has been playing a key role in cross-strait trade for the past few years,it is a question worth thinking how to ride out the shocks from Cross-Border Electronic Commerce and what to do to maintain the traditional advantages of the Town so that they can drive the characteristic tourism of Xiamen city.Based upon the economic theory and methods including tourism demand and tourism competitiveness,the thesis reviews the development history Dadeng Town in the first place.After that,the thesis uses the SWOT method to dissect the advantages and disadvantages,and comparatively analyses the developments of Dadeng Town and Pingtan Island with help of Porter Five Force Model.On the basis of these studies,the thesis discusses the development strategy which Dadeng Town should adopt in the age of Free Trade Zone.In conclusion,the thesis provides a few proposal for the development strategy which could hopefully help Dadeng Town maintain sustainable growth.This paper argues that facing the rapid development of the FTA,the sustainable development of tourism economy to Dadeng from aspects of both strategic and tactical strategy should play the comparative advantages,the formation of distinctive features;for the dividend policy,full integration into the free trade zone;integration of tourism resources,build tourism Dadeng global system;precise integration marketing into Xiamen tourism market system.The tactical should build "Dadeng Taiwan trade town features",promote the coordinated development of tourism economy Dadeng;grasp the cross-strait policy,leveraging the Kinmen County Government,to become a testing ground for the new period Dadeng cross strait relations;the construction of "online Dadeng",to promote the transformation of the electricity supplier;actively introduce Taiwan cultural creative tourism projects rich Dadeng tourism;solid job marketing work,enhance convenience,expand awareness;to strengthen internal management,supervision services and other six aspects of the work.