Research On Taiping Insurance Shaanxi Branch Of Company Customer Management System

Along with the rapid economic development,domestic have also set up a lot of insurance companies,in China's insurance market competition is more and more intense,and insurance product tends to homogenization of the situation,the competition between the insurance companies must be from price competition to service competition transformation.Good service level is the important factor that decides the market occupancy of a company directly..In order to provide quality service to customers,insurance companies must establish an advanced customer management system..Therefore,good application of customer relationship management system(CRMS),will be the insurance company's business expansion and the management of insurance companies to improve the level of play a very important role.The government is now aware of the insurance as a risk management means of market,to promote economic and financial reform can play a supporting and promoting role.Taiping Life also clear the three years of a new peace and peace strategic objectives.In the interior environment of the industry environment and the group double favorable conditions,Taiping Life Shaanxi branch should firmly seize the opportunity,and with the support of national policy to promote and the resources of the group and the company's self development,to achieve competitive advantage in the insurance market in Shaanxi Province.Significance of the research in this paper has the following two aspects: first,the status of Taiping Life Shaanxi branch customer service management system were discussed,to find their own shortcomings;second,for the improvement and perfection of Tai Ping Life Shaanxi Branch existing customer management system to provide the theoretical support and suggestion.This paper based on the theory of CRM,from the marketing and management perspective,through the research on Shaanxi branch of TPL market status,competition situation,business structure and business process,business scope and customer information,customer satisfaction and loyalty analysis combined with loyalty,analyze and diagnose the existing the status quo and problems of the system branch customer service management of TPL in Shaanxi,put forward the development strategy and feasible scheme,and solve the following problems: the status of customer relationship management of 1 domestic and foreign insurance company;Shaanxi 2 TPL existed customer service management problems;3 diagnostic analysis of Taiping Life Shaanxi branch the company's customer service management problems and their causes;put forward 4 improvement methods and suggestions of customer service management.So as to design a complete set of customer relationship management system for the company.Taiping Life Insurance is the leader of the second echelon of Chinese life insurance companies,and has its own unique features in customer service level and ability.In this paper,the use of the marketing management science and economics etc.knowledge of Tai Ping Life Shaanxi branch customer relationship management present situation to conduct the analysis research,proposed Taiping Life Insurance Co.Ltd.,Shaanxi Branch in customer service management problems and deficiencies,signed by the experience of other insurance company customer service management,designed to provide has practical significance and operation of customer relationship management system implementation plan,in order to promote the long-term development of the customer relationship management,the theory and practice are combined.In this paper the Taiping Life Shaanxi branch to improve the management level of customer service,improve customer service management system,the establishment of an efficient customer service system,give full play to the positive role of customer relationship management,provides a theoretical basis to improve the market competitiveness of the company.It also has reference value for improving customer service management in China insurance industry.