Personal Finance Product Marketing Strategy On J Branch Of Minsheng Bank

With the people in the property,safety and health requirements of the continuous upgrading,the development of personal financial business bank,has occupied an important position in people's life,and get extensive attention from all sectors of society,and the personal financial products banks is also showing a trend of great.At the same time,personal financial business has been systematically studied,and scholars wide attention from all sectors of society.However,for a specific bank's branch of research for personal finance product marketing strategy of is very rare.In this paper,Minsheng bank J branch behavior research object,trying to analyze the marketing strategy of personal financial products.Minsheng bank has excellent asset quality,flexible management mechanism,rapid growth,strong profitability and innovation ability,high-quality personnel and other unique advantages,but the face of the global development trend of diversification,electronic increasingly rapid economic development and technological progress and financial products,will also face more and more new opportunities and challenges,therefore,Minsheng bank J branch also need to learn from the experience of developed countries in the marketing strategy,innovation management and marketing strategy,to improve the marketing mode,can be in an invincible position in the market competition in the incentive.In this paper,the specific research process,mainly on the Minsheng bank J branch in the current marketing situation and analysis of the problems,and through in-depth analysis of personal financial products marketing environment of Minsheng bank J branch,STP theory based on the proposed Minsheng bank J branch personal financial product marketing strategy to develop specific measures,mainly from building a good the bank enterprise culture,marketing talent training project and set up the three aspects of the correct marketing concept,trying to find out the Minsheng bank J branch facing opportunities and threats,and to analyze its core competitiveness,improve the Minsheng bank J branch of marketing strategy and Countermeasures in order to plan the class,a reference for marketing Minsheng bank personal financial products.