Strategic Research Of Micro-Small Finance In China Minsheng Bank

In the new era of the rise and great development of the Internet,Minsheng Bank's Micro-Small financial related business has been a certain development,but because of the characteristics of Micro-Small enterprises and structural differences in their industry environment,with the Micro-Small enterprises in the national economy becoming more important,Minsheng Bank's Micro-Small financial business still needs to be further deepened,adjusted and improved.In view of the above,I carry out research through the China Minsheng Bank's Micro-Small financial business strategy research,to achieve by focusing on Micro-Small financial business,make core competitiveness of Minsheng Bank,continue to increase investment in business resources and development efforts,in order to create differentiated competitive advantage under a new situation in the new era.Through the above steps,Minsheng Bank will be promoted to change stand out in a new round of transformation and revolution,with the increase of economic benefits and the sustainable development of Minsheng Bank.In this paper,I analyze the background and characteristics of the era of Micro-Small enterprises,and dig out the related problems of the Micro-Small financial business in both banks and enterprises,such as the lack of banking services for Micro-Small enterprises,the lack of power for the banks in the process of developing Micro-Small enterprises financial business,the lack of risk management technology of the banks which deal service for the Micro-Small enterprise,the difficulties to meet the requirements of Micro-Small enterprises with existing bank products,the insufficient of the role of the guarantee company and so on.This text also do strategic environmental analysis for the Minsheng Bank's Micro-Small enterprise financial business and plan for the future development strategy of Minsheng Bank's Micro-Small enterprise financial business.In addition,I attempt tooffer useful reference as well as constructive proposal about how bank and government aspects develop relevant strategy formulation and implementation.