Case Study Of WJ Translation Company On Providing Precise Service Aiming To Elevate Customer Satisfaction And Countermeasures

With globalization and China's opening up to the outside world,Chinese enterprises have been actively involved in the world's production network,with more and more trading and international communications,which bring greater opportunities for China's language service industries.As an indispensible part of modern service industry,translation service,including written and oral translation,has stretched to all sectors of China's market.Translators and interpreters are seen in such fields as business,technology,advertisement and legal affairs.Although translation is a business emerged long time ago,the development of it lags behind that of developed countries.In China,translation is still seen as a newly emerged industry.Therefore,translation companies are still underdeveloped in terms of management over their clients,especially of how to satisfy their clients.Transaltion companies are generally MSEs operating in a mill-style mode,centering on a few key persons to conduct their businesses.Such compaies are doing too little in maintaining the loyalty of clients and finding new clients.Most translation companies have yet to build a service concept that focuses on the clients and there are still lots of problems yet to be solved.In order to upgrade and elevate the quality of the service,it is very necessary to introduce a new business management mode,to see the translation service from a new perspective and to present customized services to clients.How to apply the valuable theories of western countries in customer satisfaction to China's translation industry is a question that WJ Translation Company has been pondering upon.Besides,in order to keep the client's loyalty,it is also a practical measure to recommend services to clients.This thesis,by studying WJ Translation Company's Case,proposes to combine the theories on custeomers satisfaction with its practices.It has also taken exploration to precisely matching the clients and services,bringing up with the idea of matching starting from the group matching before modifying the result in more precise matching within these groups.By so doing,the matching is done properly under complicated and changing situations,so as to elevate the precision and efficiency of service and finally achieve the satisfaction and loyalty of clients as well as the profits of the company.