| Big data was originally a general term for massive information.On the basis of that,big data technology and big data thinking were derived,and then gradually evolved into a new normal social and economic development in the era of Web2.0.With the support of national policy,data mining technology and the continuous development of the enterprise management decision-making data to enhance awareness of big data,has been widely applied to many fields,has become the country's competitive advantage to reshape new opportunities,improve governance capacity in new ways,promote economic restructuring and development of the new power.In the field of brand management,brand ecosystem as an ecological metaphor to management perspective,from the perspective of stakeholders to study the system structure and evolution path of brand ecosystem has certain macro guidance for brand economic development.The ecological characteristics of thinking,business and value change brought by big data are the subversion of traditional brand ecosystem.Therefore,the study ofbrand ecosystem under the background of big data has become a new way to solve the problem of brand ecological management in the current situation.In this new era of big data background,the new opportunities for the development of the existing ecological system brand,this research has combed the big data and brand ecosystem theory,analyzed the mechanism of big data on the impact of brand ecological system,improved the system of brand ecological system under the background of big data,clarified the background of big data frame brand ecosystem structure,reconstructed of the model of brand ecosystem under the background of big data,put forward the brand ecosystem under the background of big data for development strategy,and the development of big data in Zhejiang Province under the background of the brand ecosystem for empirical research to verify the rationality of the new structure of the brand ecosystem,to provide theoretical guidance and reference this reference to the brand ecosystem under the big data environment to optimize the development,for the development of enterprises,industry and even the whole economy's brand. |
