Brand Ecosystem Analysis And Optimization Study

As economic globalization is increasingly clear that any exposure to companies which are inevitably faced with the pressure of domestic and overseas markets, "survival, faster innovation and promote development" as the majority of enterprises must calmly face the important and practical solution problem. Among them, the relationship between corporate image and vitality of the brand management and management is particularly prominent, especially in the context of the financial crisis.In this paper, the analysis of domestic and foreign research results, based on analysis of the concept of brand ecosystem, basic characteristics, and improved brand ecosystem structure and function and illustrates the problems brand ecosystem and its optimization strategy. Use of theory and practice, the combination of quantitative and qualitative analysis methods, build brand evaluation model of eco-system optimization; using AHP and expert rating method to determine the weight of each index, and use the established brand evaluation model eco-system optimization Qinhuangdao Chia Tai Co., Ltd. on an empirical analysis, by analyzing the brand can find its own optimal conditions and the ecological system, based on the findings to formulate corresponding strategies. Cao Yahui(Management science and project)...