Research On Marketing Strategy Of JA Government Hotel

After the founding of new China,in order to facilitate the reception of foreign friends and public servants,all local governments funded the establishment of hostels and were centrally managed by the central government authority's hotel management committee.This is the embryonic form of our country's government-oriented hotels and has rapidly risen in our country During the past few decades,the government affairs hotel has taken on many tasks of government reception in our country,making great contributions both in economy and in politics.Due to the change of economic situation,the government-oriented hotels have not adapted to the development of the current environment.Coupled with the "Eight Provisions" of the state and strict control over the "three funds",the transition of government-oriented hotels is imminent.How to diversify the business and face the new The market environment,how to conduct marketing is worth exploring.Based on the history of government affairs hotel,this article simply analyzes the government affairs hotel and points out its ubiquitous problems,further leads the main research object of this article,"Four-star government hotel JA hotel",and then from the product portfolio,management and Management point of view of the description of the initial business-related issues,and then through the use of SWOT analysis of the hotel's internal strengths and weaknesses and external opportunities,threats were described in detail in a comprehensive understanding of the internal and external environment of JA at the same time Combined with modern marketing theory put forward the relevant recommendations for the JA Hotel effective marketing,enhance the brand's influence has some significance.