Study On The Core Competitiveness Of China Merchants Bank

The core competitiveness is the fate of the company.If the joint-stock commercial bank wants to win in the era of full opening of the financial industry and wins competition with Chinese and foreign banks,it will inevitably need to upgrade its core competitiveness.Its strength determines that joint-stock commercial banks are the status and construction in market competition.At present,for joint-stock commercial banks and their managements,it is necessary and urgency to continuously push forward the pace of reforms and accelerate the upgrading of core competitiveness,and maximizing core competitiveness will not only bring about extremes in the survival and development of banks.Great help,but also can effectively promote China's financial system reform and innovation.This article adopts the method of normative analysis,based on the theory of core competitiveness,and selects China Merchants Bank as research objects to conduct research.First of all,the background and significance of this article are expounded,and the research literature on the competitiveness of commercial banks at home and abroad is combed,and the research ideas and innovation points of this research are introduced.Secondly,it defined the core competitiveness and the core competitiveness of commercial banks,and put forward the theoretical basis for competitive advantage theory and core competitiveness.Then,combining the research results of domestic and foreign scholars on the core competitiveness of commercial banks,China Merchants Bank system was proposed.The constituent elements of the core competitiveness of commercial banks,evaluation index system,scoring standards,and evaluation procedures.Again,China Merchants Bank has been compared with the core competitiveness of their peers.The results show that currently China Merchants Bank have unique competitive advantages in terms of strategic competitiveness,technological competitiveness,and talent competitiveness,and they also point out that there are the problems and gaps are mainly manifested in the lack of innovation capability of financial products,low management efficiency,and insufficient corporate culture construction.Finally,on the basis of previous theories and comparative analysis,various effective approaches are proposed to improve the core competitiveness of China Merchants Bank,such as continuously innovating products and services to enhance core competitiveness,comprehensively improve management level to enhance its core competitiveness and attach importance to corporate cultural competitiveness to enhance core competitiveness,with a view to improving the core competitiveness of China Merchants Bank and maintain their continued health The development provides some references.