Research On Transformation And Development Of Bank Insurance Business At Basic Level Life Insurance Company

In recent years,with the rapid development of China economy,the bank insurance premium income accounted for more than half of China's life insurance industry of the premium income,at the core of the premium source channel,the process of the development of bank insurance also there are a lot of social problems,also caused the extensive concern of the society from all walks of life.The most outstanding issue is the incomplete guarantee business in bank insurance,and there are many misleading problems in the sales of silver insurance products.In this context,the author puts forward the significance of the transformation of the banking insurance industry in the life insurance industry.This paper on the operating performance of life insurance in our country the bank insurance industry were summarized,including its concept,characteristics,content and method,and analyzes the bank insurance premium income and business performance.Then the paper analyzes the present situation and problems of the insurance industry in China,and discusses the causes of the problem.Listed in the Pacific life insurance company as the research object,through correlation analysis to analyze our country life insurance bank insurance business income and business performance,the relationship between applied to descriptive analysis,correlation analysis of the premium income of business enterprise management performance has significant positive correlation.Finally from the innovative marketing mode,adjust the product structure,strengthen quality management and enhancing the training these four aspects to improve our country life insurance bank insurance premium income effects on business performance.Hope can provide some reference value for future scholars to study the insurance transformation of life insurance bank in China...