Finance Business Risk Assessment Research Of Industrial Chain Amid Internet Environment

The 13th five-year plan of the state council clearly proposes that financial institutions should innovate financial products and services,improve the social financing structure,and provide financial support and services for the supply-side reform of the real economy.Due to the promotion of interest rate liberalization policies,traditional financial institutions need to find new profit growth points and need to innovate financial products to improve financial services.The core enterprises of the industrial chain are limited by their own financial strength and support from the upstream and downstream enterprises.Meanwhile,core enterprises also face the request of scale expansion and capital operation efficiency.Small and medium-sized enterprises in the industrial chain tend to be less solvent and difficult to get low cost finance under the traditional bank credit standards.Industrial chain finance no longer takes the financial and credit status of a single credit principal as the only standard to make loans,but with more participates in the industry chain as the object of credit,which solves the problems of high financing cost and difficult to identify caused by traditional credit business information asymmetry.Therefore,industrial chain finance,as one of the important financial innovations in the financial system in recent years,has attracted more and more attention and recognition from financial institutions and enterprises.At the same time,the state council issued The Guidance On Promoting "Internet +"Actions to encourage the Internet technology innovation and economic society in various fields of depth fusion,meanwhile,the booming development of big data,cloud computing and other technologies has also promoted the application of internet in the financial field.Especially with the development of internet technology and the gradual opening of finance market,a variety of financing agencies begin to expand their internet finance business,which turns the finance business to be networked,mobile,interconnected and increasing intensity of industry and finance industry.Because of the open nature of internet finance,the square of interests in the internet financial industry chain has become a huge financing system with competition and collaboration.However,due to the lack of effective government regulation,the low barrier to entry and diversified and numerous participates,there is a complex risk system formed on the internet financial industry chain,in which one risk factor trigger would induce the occurrence of the overall risk in the whole chain.Once the internet financial industry has a large chain risk,it will inevitably involve the traditional financial industry and even the real economy,which puts forward higher requirements for the risk management model and management method of financial institutions.For the moment,the study of internet financial industry chain risk identification and assessment method is relatively few,and the related research is often around the main participates or the developing model of internet financial industry chain.Therefore,to screen and measure the risk indicator factors on the internet financial industry chain effectively and to establish a comprehensive risk assessment system of internet financial industry chain is required and needed for the time.Based on the main source and characteristics,this paper screens the key risk factors of the internet financial industry chain,taking internet financial industry chain risk assessment as the research subject with literature and empirical study method,cross applying the AHP analytic hierarchy process with the fuzzy analytic hierarchy process to the empirical study of the risk assessment system of internet financial industry chain,this paper takes Y company as a study case and builds up a specialized risk assessment system of internet financial industry chain within expert rating and questionnaire survey.The study shows that the risk of the financial business of the internet industry chain of Y company is at a higher level,and the corresponding risk prevention measures are put forward according to the research structure.This paper aims to enrich and improve the research on risk assessment of industrial chain financial business in the context of internet,and hopes to provide some useful references for financial institutions in theory and practice.The risk assessment system and method of the internet financial industry chain constructed in this paper have certain demonstration and applicability,which is helpful to guide the prevention of financial risks under the internet conditions.And it also helps Y company to strengthen the construction of risk control system and develop their industrial chain finance business in the context of internet.