Study On The Evaluation Of Tourism Investment Environment In Dongyingfang Town,Benxi City

Dongyingfang Town,Benxi City,Liaoning Province,based on the unique natural resources and regional culture,and actively create a favorable tourism investment environment,promote the development of tourism in the region characteristics.Therefore,the study on the investment environment of tourism in Dongyingfang is helpful to realize the scientific decision-making of tourism investment,guide the flow of funds rationally and realize the comprehensive control of the investment environment in the region,and optimize the tourism investment environment of Dongyingfang Town,To achieve the rural tourism efficient and sustainable development,so that investors and the recipient side to get the maximum benefit.Based on a large amount of field research and a large amount of literatures,this paper makes an objective and reasonable evaluation of the tourism environment of Dongyingfang Town tourism and surrounding towns,and puts forward some in-depth research on the existing problems.According to the analysis and research,the paper puts forward some optimized measures.This thesis mainly is divided into six parts.The first part,it is the introduction part.It mainly includes the necessary research background,research significance,research current situation analysis and the research methods and research content.It will form the basic structure and the overall train of thought in this paper.The second part,it includes the overview related theory and method of analysis.According to the fact of Dongyingfang Town,this part will analyze the theory of regional investment environment,investment decision theory and externality theory of tourism.At the same time,it contains the main ideas for the relevant evaluation method and the advantages and disadvantages,so as to obtain suitable evaluation methods of Dongyingfang in Benxi.The third part,it includes the construction of tourism investment environment evaluation system of Dongyingfang Town in Benxi City.Based on the theory of regional investment environment and the relevant principles,combining with the actual situation of the town,the paper constructs the evaluation system of tourism investment environment suitable for Dongyingfang Town and surrounding towns.The fourth part,it includes the multi-level gray evaluation model evaluation analysis.Through the multi-level analysis of the indicators were the total weights of factors.And then through the expert scoring to obtain the tourism investment environment factors of the score,the use of gray evaluation method to obtain the final evaluation results.This paper makes a qualitative and quantitative evaluation on the investment environment of tourism in Dongyingfang Town,Benxi City,so as to objectively analyze and grasp the current situation of tourism investment environment in Dongyingfang Town of Benxi City.The fifth part,it includes the investment environment optimization analysis in Dongyingfang,Benxi City.According to the results of the evaluation,the countermeasures and suggestions for optimizing the investment environment of Dongyingfang Town of Benxi City are put forward from the points of physical geography,infrastructure,economic development,government function,law and regulation and social culture,which will provide a scientific basis for investment decisions.The sixth part,the whole paper is summarized and the further research is analyzed and forecasted.The results of this paper can be used as the reference for investors to make investment decisions.At the same time,it is propitious to promote the scientific flow of social capital,optimize the investment portfolio of tourism industry,enhance the tourism industry structure position of Dongyingfang Town,promote the development of Dongyingfang government tourism investment.And then it will actively promote a new type of urbanization in Liaoning Province.