Research On Joint-Stock Commercial Banks Transformation Strategy Under The Background Of Internet Finance In China

In recent years,the Internet finance rise rapidly in China and at present China has become the world's largest Internet financial business economy.The rapid development of Internet finance has a huge impact on the management of commercial banks.Compared to other commercial Banks,joint-stock commercial Banks affected by the impact of the Internet finance are bigger and more direct.So under the background of the Internet finance,what challenges do joint-stock commercial Banks face?And what are the opportunities?How to seize the opportunity to realize their transformation development for the joint stock commercial Banks?In order to answer the above questions,this paper study the transformation strategy of joint-stock commercial Banks under the background of Internet finance takes the Hengfeng Bank for example.First of all,this article has carried on the outline of Internet finance,and analyses the reason of its emergence,and summarizes its basic characteristics,and introduces the main mode and current situation of the development of the Internet finance in our country.Then further analyze the impact of Internet finance of joint-stock commercial Banks.At the same time to the transformation of joint-stock commercial Banks under the background of the Internet financial SWOT analysis.Then analyses the transition opportunity of joint-stock commercial Banks on the basis of the analysis.Then the paper discussed the transformation strategy of the joint-stock commercial Banks under the background of the Internet financial take the Hengfeng Bank for example.Finally on the basis of the above,this article further analyzes the risks of the joint-stock commercial Banks under the background of the Internet finance,and put forward the feasible control measures.This paper argues that,as the promoters of the traditional financial sector,the Internet accelerated the trend of financial disintermediation,and deepens the financial industry competition.Break through the price formation mechanism.Reversed transmission interest rate marketization.Challenge the joint-stock commercial bank online customer competition ability.It overturns the traditional view of channels,and speeding up the joint-stock commercial Banks to a loss of potential customers.But Internet finance also provides opportunities for the transformation of joint-stock commercial Banks.First of all,the Internet finance as a cross-border innovation will is a kind of endogenous power in the development of the financial system innovation,and will promote continuous innovation and development of the joint-stock commercial banks.Second,the Internet financial impact makes joint-stock commercial Banks face new competition,and accelerate transformation of the joint-stock commercial Banks.Third,the Internet finance promote the marketization of financial factors effectively,this makes the advantage of joint-stock commercial bank itself will further highlight.Therefore,the transformation development of joint-stock commercial Banks in the future from the following aspects:Set up Internet thinking,establish modern management concept.Reshaping organization structure and business process,improve the efficiency of financial services.Establish the financial strategy of science and technology,to actively digital layout.Attract more excellent financial talents,build professional business team.Increase the intensity of support,to Orient the role of information technology.