The Research On Management And Functional Strategy Of Lao Telecommunications Company

Nowadays,the rapid development of economic globalization intensifies the competition among companies.It is a common object for companies to keep advantages in face of the competition.Because the enterprise strategy is the source of development advantage,every industries and enterprises are looking for their own core development.The key of the great success of Lao Telecommunications Company(LTC)in the complicated market environment is that they design their business strategies depending on their own situation.This paper deeply assesses the external environment of Laos LTC and analyzes its macro-environment of industry,including policy environment,economic environment,social environment and technological environment etc.,in the method of PEST analysis.It also analyzes the threat of entry,the buyer and supplier's bargaining power,the threat of substitutes or services.In this way,we get knowledge of the external environment of Laos LTC,which is fundamental for the further analysis.Meanwhile,it expounds the current development status of Laos LTC,including telecommunication industry in Laos and the current development status of LTC.Based on that,we make SWOT analysis of Laos LTC(strength,weakness,opportunity and threat of Laos LTC)in order to design proper business strategies.From the analysis above,the paper illustrates the design and choice of business strategies,and the safeguard measures of the strategies implement.In fact,the company should make effort in technology innovation,establishment of business strategies,enforcement of training that aimed to cultivate more high-quality talents,and enhance of cultural construction.