Daa Architectural Design Company To Develop Strategic Research

Enterprise development strategy is a series of overall planning for the most senior enterprise managers facing fierce changing environment, to achieve long-term survival and continued development, and realize the missions and objectives of the enterprise and is integral, long-term, fundamental issues designed in business development. It includes strategic thinking, strategic principles, strategic goals, strategic initiatives, and strategic planning. Development strategies in the modern enterprise management, play a very important position and role, it determines the direction and major corporate action, the survival and development of relations with the enterprises, with 20 years of reform and opening up and China's WTO accession, the Chinese economy is facing tremendous development potential, and market competition will become increasingly fierce, with the gradual national macroeconomic control, building the further opening of markets and the strengthening of development strategies make the study of architecture design enterprises, particularly SMEs great significant. How should DAA Architecture Design Companies develop and implemenI the development strategy is the targeted research of this paper.Firstly, strategic management concepts and basic theory, basic theory and the market situation of the SME and the characteristics of the architecture design industry market are elaborated, and the course of development and the status of DAA Architecture Design Companies are simply described. Secondly, the use of qualitative and quantitative methods of analysis of the company is carried out on the internal and external environment, the use of SWOT method points to the opportunities, threats facing companies, and their own strengths and weaknesses. Thirdly, based on the scientific and systematic analysis on various elements, new development strategy of DAA Architecture Design Companies is raised. Finally, on the basis of the characteristics of the strategic plan , it proposes the corresponding safeguards measures for implementation of the strategy.