The Research On The Leading Brand Building Strategy Of Y Company On The Basis Of The Value Network

In recent years,the brand value network theory and leading brand has become the hot topic in academic circles,but still less research on practice to explore.This article is about how corporate entity should use value network theory to guide their own leadership brand with this topic arises at the historic moment.Value to research network,leading brand,brand marketing theory as the research basis,such as in Pingxiang Y company as the research object,the redwood industry leading enterprises to solve the existing problems for the company to build leadership brand strategy development plan,put forward the implementation strategy of development.First,by analyzing the current situation of the development of the value of the company network to find its brand value network and the problems existing in the process of brand construction.Secondly,the use of PEST analysis,porter five model and SWOT analysis tool,from the macro environment,industry environment,internal environment exploration companies the necessity and feasibility of building leading brands.Third,the company in the suppliers,manufacturers,distributors,three vertical brand value in the network strategy,determine the horizontal co-branding strategy.Finally,from the system culture foundation,human resources,environment,etc.,to the smooth implementation of pingxiang mahogany industry leading brand strategies suggested measures are put forward.On the one hand,the study by mahogany industry value network build leading brand method is proposed to improve annatto enterprise marketing strategic position,the Angle and the motive force of the brand development strategy to activate the pingxiang mahogany industry.Research project to complete,on the other hand,not only for the company building brand value network and to build leading brands to provide a new strategic concept and marketing concept,of these theories in other industries using the reference of the brand value of network construction,brand management tools to provide the reference for the enterprise.