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Research On The Wanda Cultural Real Estate Development Strategy

Posted on:2019-10-02Degree:MasterType:Thesis
Country:ChinaCandidate:H GuoFull Text:PDF
GTID:2429330545468273Subject:Business management
Abstract/Summary:PDF Full Text Request
Wanda group company limited(hereinafter referred to as wanda group),established in 1988,has been formed in commercial real estate,commercial hotel,tourism,investment,culture industry,department stores,the five most important industries,enterprise total capital of 700 billion yuan,an average annual income of 150 billion yuan,tax also accounted for a large proportion.Wanda group has reached such a level in owes much to a spirit of trial and error,in the process of company development,wanda group has after the reform and innovation for many times,finally clear in real estate development as a key development strategy direction,on the business and real estate comprehensive development model,find the main method of reasonable business and real estate joint development,dealt with the money on the root problems and interests.The people,however,the education level is higher and higher,the level of life is getting better and better,at the time of choosing leisure vacation travel,not only demand is higher and higher,the market demand for more and more big,in such a market environment,wanda in the development of tourism real estate,there are a lot of shortage,this article is mainly aimed at wanda enterprise's cultural tourism real estate to carry on the multiple perspectives analysis(manpower,resources,strategy,cost,etc),after the wanda real estate company development environment in the aspects of cultural tourism were analyzed,and sums up the wanda cultural tourism real estate good places and bad places,to leak fill a vacancy,.We should improve the financing guarantee system,strengthen the construction of enterprise staff,foster the cultural connotation of enterprises,and strengthen the guarantee of strategic implementation to achieve the world's top 500 achievements.It provides some basis for the construction of wanda cultural tourism real estate company's development strategy.It is of reference value for future development of wanda culture tourism real estate.
Keywords/Search Tags:Wanda, Cultural tourism real estate, Development environment, A holiday for
PDF Full Text Request
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