Research On Online Marketing Strategy Of B Hotel In Lushan Secnic Spots

With the rapid development of internet and a high growth of internet penetration in China,internet technology effects all walks of life and play an important role in marketing.In terms of traditional industry,consumer can get the information,like basic facilities?location?room information and discount information,of every hotel and can also book a room by use their computer or mobile phone.It can be seen from that the development of internet technology and upgrade consumption prompt the competition trend of traditional hotel industry is getting worse.In order to adapt to this environment,more and more hotel change the old marketing strategy and use the means of online marketing which can help the hotel reduce costs?increase profits and avoid elimination to promote and retreat.After going through relevant references,I collect data and information of B hotel in Lushan scenic spots.With the guidance of certain theories,I summarize its current situation of online marketing and problems like backward marketing concept?simple online marketing channel?Poor customer relationships and so on.Then i proposed my suggestions from four respects-online marketing platform?SEO?social media marketing?big data and listed the advantage of all kinds of online marketing skills to help B hotel.I also want these information can help other small or medium-size hotels and give them some references.