Research On The Development Of Agricultural Tourism In Zhaoyuan City

Agricultural tourism mainly in the leisure vacation,relax,travel,experience education and so on as the ultimate feeling,with the help of agriculture-related development projects,natural landscapes,humanistic scenery as the starting point,in meeting the tourist demand,while to meet the tourism needs,and constantly make the agricultural layout to improve,industrial structure adjustment,farmers ' income rising,Scenic areas in the provision of employment opportunities in the tourism development model.Zhaoyuan Development of agricultural tourism has some innate advantages,such as adequate agricultural foundation,rich economic base,complete range of travel resources and so on.At the same time,Zhaoyuan agricultural tourism development has been in the initial stage can not achieve the leap-forward development.In view of the problems existing in the development of agricultural tourism in Zhaoyuan,this paper makes a thorough and meticulous study through field investigation and statistical analysis to explore a suitable agricultural tourism development channel for Zhaoyuan tourism,in order to provide useful reference for the development of its agricultural tourism.The research contents of this paper can be divided into four parts.First,the background,purpose,method and significance of the research are introduced,and the research literatures at home and abroad are reviewed.Secondly,this paper sorts out the related theories of agricultural tourism,and lays the foundation for the research of this paper.Thirdly,on the basis of the in-depth study of the current situation of agricultural tourism in Zhaoyuan,this paper finds out the low income level and unbalanced development,the poor tourism attraction,the unclear market positioning,the lack of marketing concept and guarantee,the low level of infrastructure construction,and the lack of professional knowledge of the operators.Finally,aiming at the existing problems,the countermeasures are put forward,such as accelerating the construction of the infrastructure,improving the management level,improving the quality of the employees,developing the characteristic agricultural tourism products and increasing the publicity of the characteristics of the agricultural tourism.That is to do the following work:to improve the income level and to ensure the balance of development.We should do a good job of market segmentation,clarify market positioning,strengthen marketing concept and guarantee,speed up infrastructure construction and raise operator's sense of operation.Through this study,we can provide guidance for the better development of Zhaoyuan agricultural tourism in Zhaoyuan,adjust and optimize the structure of agricultural products,protect the ecological environment while speeding up the development of rural economy,and finally achieve a win-win situation of improving the farmers' income and the healthy development of agricultural tourism.