Research On The Predicament And Countermeasures Of The Integration Of Agriculture And Tourism In Wulong District, Chongqing City

Implementing the strategy of rural revitalization is a major policy decision made by the 19 th National Congress of the Communist Party of China.It is a major historical task to win the building of a well-off society in an all-round way and a socialist modernized country."The general grasp of work.Industrial prosperity is the foundation of rural revitalization,and industrial integration is the foundation of industrial prosperity.Through industrial integration,industrial prosperity is promoted to achieve rural revitalization.As an important part of industrial integration,agro-tourism integration is a new engine of rural economic development and an inevitable development trend of rural industrial integration.The development of agricultural and tourism integration is of great significance to the optimal allocation of rural resources and the intensive use of agricultural production factors,to promote the transformation and upgrading of the agricultural industry,and to optimize the agricultural industrial structure.Driven by the integration of farming and tourism,the rural economy will be promoted,the rural industry will be prosperous,and the overall goal of building a well-off society in an all-round way will be achieved.Wulong District of Chongqing City is the only region in the country that also has three special honorary titles of "World Natural Heritage","National 5A-level Tourist Scenic Spot" and "National-level Tourist Resort".In recent years,Wulong District has vigorously developed the integration of farming and tourism,and has achieved relatively obvious results and benefits.In 2019,the number of rural tourism tourists in Wulong District reached 1001.67 million,and the total tourism revenue exceeded 2 billion yuan.Wulong District relies heavily on the local unique natural resources and government support and incentives in the integration of farming and tourism.However,in the process of vigorously promoting the integration of farming and tourism,the Wulong District government has not clearly defined each region and has not fully utilized the resources of each region's characteristics.The construction of each region has no characteristics,development is uneven,and there are deviations.Therefore,it is of great theoretical and practical significance to deeply study the problems existing in the integration of agricultural tourism in Wulong District.This paper takes the integration of agricultural tourism in Wulong District of Chongqing as the research object,selects the data related to tourism and agriculture in Wulong District from 2014 to 2018,combs and analyzes through a large number of related documents,and combines the successful cases of agricultural integration in China Carry out analysis and reference,use the gray correlation analysis method to analyze the five-year tourism and agriculture-related data in Wulong District,through the combination of qualitative and quantitative methods,focus on the plight of the integration of agricultural and travel in Wulong District,and propose corresponding Countermeasures.This article reviews and summarizes theories from industry integration theory,agricultural travel integration theory and sustainable development theory,laying a theoretical foundation for the development of this study.Secondly,this article introduces the background and history of the integration of agricultural tourism in Wulong District of Chongqing,and analyzes the current situation of agricultural integration in Wulong District from four aspects: industrial scale,type characteristics,development model,and regional distribution.Then,based on the case study,the level of the integration of agricultural tourism in Wulong District of Chongqing was analyzed,and the problems and difficulties faced by the integration of agricultural tourism in Wulong District were found,and the corresponding countermeasures and suggestions were accurately put forward.Through research,this paper draws the following main conclusions: First,the development status of the agro-tourism integration in Wulong District,Chongqing City is that the industry scale is large,the types are distinctive,the development models are diverse,and the regional distribution is wide.Second,the difficulties faced by the agro-tourism integration in Wulong District,Chongqing mainly include insufficient development planning,unclear development characteristics,lack of professional talent,insufficient publicity,and imperfect infrastructure.Thirdly,in response to the main problems facing the integration of agricultural tourism in Wulong District of Chongqing,this article puts forward the following countermeasures and suggestions: First,the outstanding characteristics of scientific planning;Second,the cultivation of professional talents;Third,increase publicity efforts and expand publicity channels;Infrastructure,strengthen management.